Laura Headley
Designer
Hello
Projects
About
LinkedIn ↗
create@ lauraheadley.ca ↗
I'm a Canadian
Graphic Designer.
I design smart visuals and solid typography to
help organizations cut through complexity and focus on what truly matters.
01
Pura Pets
Pura Pets believes in feeding pets the way nature intended — clean, wholesome, and free from additives.
The branding is minimal yet warm:
a smiling logo, soft natural tones,
and clear, confident typography. Packaging keeps it simple — matte textures, honest labels, and a design that speaks trust.
The campaign captures pure joy — tongues mid-lick, eyes bright, against playful backdrops. A brand as honest as its ingredients. No gimmicks. Just tail-wagging satisfaction.
02
FAO
The Food and Agriculture Organization leads the global effort against hunger, and its communication must be as clear and impactful as its mission. This design suite refines campaigns, social media, and publications, ensuring accessibility and authority.Booklets, policy briefs, and research leaflets present complex data in structured, reader-friendly layouts, using FAO’s signature blue and strong typographic hierarchy. Field swag — from tote bags to tees — reinforces FAO’s message beyond the page.
Every element is designed to inform, engage, and drive action toward a food-secure world.
03
NordGen
As the Nordic region’s genebank and knowledge center, NordGen safeguards the genetic diversity of plants, farm animals, and forests. For the Farm Animal Conference 2024, the visual identity embraces Nordic openness — bold, clear, and forward-thinking.
Drawing from the Nordic and Sami flags, the campaign assets employs a structured yet dynamic use of primary blue, red and white, creating a strong, recognizable presence. Conference materials — from banners and posters to booklets and swag — balance authority with warmth, mirroring the cooperative spirit of the event.
04
Prime Hay
Redefines premium feed with a brand as refined as the horses it serves. More than just hay, it’s a commitment to quality, wellness, and the deep bond between rider and horse.The rebrand pairs timeless elegance with modern simplicity. A sleek Bodoni logotype embodies sophistication, while the art direction elevates hay from necessity to lifestyle — clean compositions, rich textures, and equestrian photography capturing quiet moments of trust and devotion.
05
Bjørkhaugen
Nestled in the fjords of Central Norway, Bjørkhaugen is a place where nature whispers its secrets. A family farm, small yet steadfast, where biodynamic practices nurture both the land and its berry harvests. The design mirrors this harmony, blending modern minimalism with the warmth of the natural world.
Navy blue and earthy tones reflect
the calm of the landscape, while clean typography and simple packaging carry the weight of tradition. A brand that speaks not only of the farm, but of the quiet connection between nature, craft, and timeless values.
06
El Molino
At El Molino, each dish is born from the fertile ground of Mexico’s rich culinary heritage. Here, exceptional ingredients intertwine with time-honoured techniques, passed down through generations, to create a
dining experience rooted in both history and craftsmanship.The design mirrors this philosophy —elegant yet grounded. Like the food it represents, the brand embraces simplicity, with clean typography and a thoughtful identity that lets the story unfold naturally. The aesthetic is minimal and sophisticated, a quiet nod to the delicate balance between tradition and innovation.
07
Oceana
Oceana is the world’s largest advocacy organization dedicated solely to ocean conservation.The design of Oceana’s annual report mirrors the ocean's vastness, with purposeful typography and layouts that guide the reader gently through its message. Thoughtfully chosen typefaces and spacious compositions balance clarity with depth, capturing the harmony between the ocean’s strength and its serenity.
Soon after, I stumbled upon design and felt I found my niche. I graduated from OCAD University in 2014, where I learned that focusing on creativity (and sustainability) was the best way to develop my talent. Early in my career, I was obsessed with food security, which led me to designing food production solutions. Today, I enjoy designing visuals for organizations that are honest, transparent, and focused on doing good.
Outside of work, you’ll find me tinkering on a side project or two, running races (mostly trail), growing veggies, and hanging out with as many dogs as possible.
© Laura Headley 2025