Laura Headley
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03
NordGen
As the Nordic region’s genebank and knowledge center, NordGen safeguards the genetic diversity of plants, farm animals, and forests. For the Farm Animal Conference 2024, the visual identity embraces Nordic openness — bold, clear, and forward-thinking.
Drawing from the Nordic and Sami flags, the campaign assets employs a structured yet dynamic use of primary blue, red and white, creating a strong, recognizable presence. Conference materials — from banners and posters to booklets and swag — balance authority with warmth, mirroring the cooperative spirit of the event.