Laura Headley
Designer
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Projects
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create@ lauraheadley.ca ↗
01
Pura Pets
Pura Pets believes in feeding pets the way nature intended — clean, wholesome, and free from additives.
The branding is minimal yet warm:
a smiling logo, soft natural tones,
and clear, confident typography. Packaging keeps it simple — matte textures, honest labels, and a design that speaks trust.
The campaign captures pure joy — tongues mid-lick, eyes bright, against playful backdrops. A brand as honest as its ingredients. No gimmicks. Just tail-wagging satisfaction.